ICONIC brings Bel-Ray back
ICONIC brings Bel-Ray back – ICONIC, leader in the Brazilian automotive and industrial lubricants market, announces the return of the Bel-Ray brand to Brazil through a strategic partnership with the US multinational Calumet. Bel-Ray is Calumet’s high-performance product line, recognized worldwide for its excellence in industrial lubrication for highly complex applications.
Starting this month, Bel-Ray products will be part of ICONIC’s portfolio, expanding the range of premium solutions for sectors such as mining, steel, pulp & paper, food & beverages, among others. Developed with advanced technology, Bel-Ray products offer superior performance, high operational resistance, and high added value for industry customers.
“With the arrival of Bel-Ray, we have strengthened our strategic position as a complete partner for the industry. The new line precisely complements the offerings of the Texaco and Ipiranga brands, allowing ICONIC to act as a true one-stop-shop platform, capable of providing all the necessary products and services with regard to lubricants, greases, and fluids. It is a move that increases the value delivered to our customers and significantly expands our presence in the B2B market,” says Rafael dos Anjos, Business Strategy Manager at ICONIC.
The products will be marketed by a dedicated and highly specialized team, with technical advisory support and integration into the company’s national sales structure. With over 75 years of history, Bel-Ray is a global leader in industrial lubrication solutions, with a strong presence in the aerospace, automotive, marine, military, motorsports, and industrial segments.
