Lubrizol introduces new brand expression
Lubrizol introduces new brand – For nearly a century, Lubrizol has created extraordinary value at the intersection of life and science, providing sustainable solutions that drive mobility, improve well-being, and enhance modern life. Today, the company celebrates this impact with the launch of a new brand expression, including a fresh logo, a compelling new tagline, and a story that represents the best of the organization’s illustrious legacy and its optimism for the next 100 years.
“This exciting brand evolution reflects Lubrizol’s promise to everyone we work with and everything we enable,” said Rebecca Liebert, the company’s president and CEO. “Our new tagline, ‘Imagined for Life. Made Possible by Science.™’ reflects the impact Lubrizol has on everyday life and the science that makes it possible. The evolution of our brand expression is backed by all the things Lubrizol is revered for today, including our technical innovation, quality, and collaborative partnership, delivered by an experienced and committed Lubrizol team,” says Liebert.
Lubrizol’s capacity for innovation began in a small garage in Cleveland, when the company invented its first automotive solutions for lubricating springs in old cars. Ninety-seven years and thousands of patents later, the company continues to innovate with breakthrough solutions that impact a range of industries, from providing clean drinking water to enabling efficient transportation, advancing modern infrastructure, supporting critical medicines, and enhancing countless products used by consumers every day.
“From the cars you drive to the shampoo you use to wash your hair to the sneakers you wear for your daily walk, the majority of the world’s population uses Lubrizol-enabled products dozens of times a day,” Liebert adds. “People may not fully realize the impacts our science has on daily life, but it’s undeniable. The world needs Lubrizol and our teams.”
Today, the company has customers in over 100 countries from more than 50 locations, focused on meeting both local and global needs.
