Mobil™ operates in Minas Gerais through a new partnership with Fortlub
In addition to expanding the distribution of Mobil™ automotive and industrial lubricant products, Moove will also expand access to Tirreno brand chemical solutions
With the aim of strategically and efficiently expanding its presence in the Brazilian market, Moove—a Brazilian multinational company operating in 10 countries—announces the formation of a new partnership with Fortlub, part of the Sky Group. Starting in September 2025, the partnership will benefit the automotive and industrial sectors in more than 317 cities located in the southern regions of Minas Gerais and the Triângulo Mineiro, with products from the Mobil™ lubricant and Tirreno chemical solution brands, which are part of the multinational’s portfolio.
The announcement of the partnership marks the first stage in the process of structuring Moove’s distribution network in the region, in a move to strongly resume supply in Minas Gerais, initially prioritizing areas with high industrial concentration and logistics hubs. According to Silvio Renato de Oliveira, director responsible for Moove’s distribution channel, there will also be a second stage of structuring, to begin in the coming months.
Together with Fortlub, Moove adds even more capillarity to its operation, in addition to effectively adapting strategies to the local market and ensuring that its products and services reach customers with agility, quality, and specialized support. “This partnership with Fortlub represents an important step in strengthening our presence in Minas Gerais. In addition to expanding the reach of our products, we are able to ensure that every customer, whether in the automotive, industrial, or agricultural sector, has access to the same quality, technology, and support that are part of Moove’s DNA,” points out Silvio Renato de Oliveira.
According to Fortlub Regional Manager Eliseu Prates, “Fortlub Distribuidora de Lubrificantes is part of the Sky Group, which has been operating in the automotive spare parts distribution market since 1981 and currently has 65 branches throughout Brazil. We are expanding our portfolio and growing our operations. The new partnership with Moove represents an important step, bringing even more strength, credibility, and distribution potential to the state of Minas Gerais.”
In addition to supplying Mobil™ and Tirreno products, the partnership provides for joint technical training, commercial support, and marketing initiatives aimed at stakeholders in the region, reinforcing Moove’s commitment to excellence in service and proximity to its audience.
The partnership between the brands will positively impact the local market, offering customers an enhanced experience, with access to high-performance products and innovative solutions for the automotive sector.
About Mobil™ products
With over 150 years of tradition, the Mobil™ product line consists of lubricants, greases, special fluids, and complementary solutions that are present in the most diverse market segments. The brand’s solutions are renewed every day, keeping pace with the evolution of the global industry and major automakers, offering high technology to power vehicles, agricultural machinery, land, air, and sea freight, and industrial operations worldwide.
And above all, moving people. The brand has exclusive distributors and dealers throughout Brazil, ensuring that mechanics, drivers, motorcyclists, truck drivers, farmers, industrialists, and all those who help move the country have access to high-performance and protective solutions. After all, if there is
movement, there is Mobil™.
About Fortlub
Fortlub is a company belonging to the Sky Group, which has been operating in the automotive spare parts distribution market since 1981. With the expertise and know-how acquired over more than four decades of operation, Fortlub was created with the purpose of strengthening the group’s presence in the lubricating oil segment.
Focusing on Minas Gerais, its mission is to consolidate the brand in the state, promoting structured growth, sustainable expansion, and excellence in distribution. Aligned with the values of quality, credibility, and innovation that mark the Sky Group’s trajectory, Fortlub seeks to build solid and lasting partnerships, expanding its reach and contributing to the development of the segment in the region.
