Lubes em Foco Magazine – issue 94
Click on the magazine and read, download, or share the articles:
| Page | Article |
|---|---|
| 4 |
Market Strategies Based on Consumer Segmentation A company’s success depends on offering the right product to the right consumer at the right time. To do this, marketers need to know their customers inside out, making market segmentation a vital tool for organizations to study and segment consumer behavior – a tool that can yield enormous dividends. This article presents a preliminary analysis of market strategies based on consumer segmentation, with a specific focus on the motorcycle lubricants sector in Brazil. Combining theoretical framework and practical vision, we will explore everything from fundamental concepts to concrete applications, considering the Brazilian context and the particularities of this market, without claiming to exhaust the subject. |
| 16 |
Balancing efficiency and durability As the personal mobility sector works towards net zero carbon emissions, OEMs are electrifying more models in their portfolios and seeking efficiency improvements from every component. Infineum Driveline Technologists, Hitesh Thaker and Yanzhao Wang, explain how friction results obtained in bench tests may not correlate to real world driving efficiency. They also reveal the extensive testing programme Infineum uses to ensure driveline fluids deliver the high efficiency and wear protection OEMs require for their electrified vehicles. |
| 22 |
Extrusion system, How does it work? A manufacturing method used to produce objects with a fixed cross-sectional profile by pushing material through a die head. It is widely used in plastics manufacturing industries. The process involves several key steps, starting with feeding raw material, such as thermoplastic resin pellets, into a screw conveyor, melting them in a barrel with heating chambers, and then forcing them through a die to shape the product. A detailed explanation of the extrusion method, step by step, is provided below. |
